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A Dove Foundation é uma fundação norte-americana que que procura promver entre os criadores e distribuidores de produtos de entertenimento, o cuidado pela produção de produtos para todos os públicos ("family-friendly"). Recentemente lançou um estudo em que revela como os filmes classificados com G (general audience) são 11 vezes mais lucrativos que os classificados com R (restricted audience).

While the movie industry produced nearly 12 times more R-rated films than G-rated from 1989 – 2003 (1,533 and 123 respectively), the average G-rated film produced 11 times greater profit than its R-rated counterpart ($78,982 and $6,939 respectively).

G-rated films also produced an average rate of return on investment (ROI) three times greater than R-rated films. (94.5% vs. 28.7%)

Between 2000 and 2003, Hollywood produced nearly four times as many PG-13 films as PG. (75 vs. 21). During that same time, the average PG film produced $33 million greater profit than a PG-13 film ($78.8 million vs. $45.6 million).

G-rated films were identified overall as most lucrative in all of the following categories:
-Net profit per film
-Theatrical box office per film
-Video revenue per film
-Rate of return per film

Films with a PG rating consistently report higher profits and rates of return than PG-13 and R-rated films.